We believe in the extraordinary potential of teamwork.
Let’s think big!

Solutions

We develop R&D&I processes together with your team, teaching and training them so that, in the near future, they will be able to develop their own processes with minimal support.

We transform challenges into opportunities for growth.

In an increasingly competitive market—shaped by rapid post-COVID-19 shifts in consumption habits and intense battles for market share—innovation is not just an advantage, it is a necessity.

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Mission

Our mission at Camino Innovation is to guide and empower your teams to transcend their current limits through R&D&I.

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Values

A company where we cultivate the value of working to live, not living to work.

Power Product Innovation

Fast and reliable growth thanks to innovation at the heart of your business (core products).

Brand Extension Innovation

Optimization of brand extensions to grow into new segments/markets.

Blue Oceans

Long-term, disruptive innovation by identifying new technologies, categories, markets, and opportunities through the Blue Ocean search process.

Why could this be interesting for you?

83% of new consumer products do not survive their first year on the market, and fewer than 10% survive the second.
And generally, it takes between 18 and 36 months to find insights, generate ideas, envision products, and develop prototypes.
We do it in 8–12 weeks, and our success rate is above 35%.

What do we do?

We help your multidisciplinary teams (Marketing, R&D, Sales) unlock their full potential by creating controlled creative explosions that lead to viable solutions.

Optimization and innovation

Rapid growth

Unique and customized processes

Why choose Camino Innovation?

Unlike most consultancies that “extract” knowledge from the company to create diagnostics and task lists, at Camino both the diagnosis and the search for solutions—as well as the development of new products—are carried out by your own team.

And therefore, it is your team, with our support and guidance, who discover the solutions to their challenges and implement them in the market.

Focused Innovation

Solutions only make sense when aligned with your strategic pillar and always focused on results.

Teamwork

Your teams hold the knowledge, develop and own their ideas, creating the commitment and traction required for implementation.

Extensive Experience

Camino Innovation is an international brand consultancy with more than 15 years of experience.

Short-term Results

We reduce development timelines to 8–12 weeks, and our success rate is above 35%, compared to the market average of 14%.

About us

We are a committed team dedicated to ensuring that your team performs at its best.

Pablo Armendariz

Managing Partner of Camino Innovation Spain

Fernando Palacios Antón

Partner at Camino Innovation

 

Carlos Pilarte

Partner at Camino Innovation

Francisco Javier Castillo

Collaborator at Camino Innovation

Leticia Labrador

Collaborator at Camino Innovation

 

Manuel Casino Rubio

Collaborator at Camino Innovation

Fernando Avanzini Roldán

Business Innovation & Strategy Expert

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