We are a team with a global vision, extensive experience, and a strong results-oriented mindset.
Unlike most consultancies that “extract” knowledge from a company in order to create diagnostics and task lists, at Camino both the diagnosis and the search for solutions—as well as the development of new products—are carried out by your own team. Therefore, it is your people, with our support and guidance, who discover the solutions to their challenges and implement them in the market.
As your trusted partner, we commit to guiding and training your team toward a horizon of sustainable success and increased profitability.
Mission
Our mission at Camino Innovation is to be the guide that empowers your teams to transcend their current limits through R&D&I.
We dedicate ourselves to bringing out the best in your team so they can create, develop, and implement the new products and services that will allow your company to grow over the next 5–10 years.
As your trusted partner, we commit to guiding and training your team toward a horizon of sustainable success and increased profitability.
Mission
Our mission at Camino Innovation is to be the guide that empowers your teams to transcend their current limits through R&D&I.
We dedicate ourselves to bringing out the best in your team so they can create, develop, and implement the new products and services that will allow your company to grow over the next 5–10 years.
As your trusted partner, we commit to guiding and training your team toward a horizon of sustainable success and increased profitability.
Our Values
- A company where discrimination based on gender, race, or political views has never existed and will never exist.A company where employees can adapt their schedules to enjoy a higher quality of life. Four-day workweeks are feasible.
- A company where sustainability guides every action we take.
- A company where employees work from home or commute by bicycle. Only unforeseen emergencies justify taking a plane—and in most cases, we offset our carbon footprint.
- A company that bases its success on promoting creativity in all innovation teams involved in projects. Errors are not only accepted but encouraged at certain stages to generate a greater number and richness of ideas.
- A company where we cultivate the value of working to live, not living to work. It is our vocation that drives us, and our responsibility to pass that on. The highest salary is capped at no more than 20 times the lowest salary — as recommended by Christian Felber in The Economy for the Common Good.
- A company that strives to reinvent itself with each project, because human beings—especially when working as a team—naturally seek to deliver the greatest value to the collective.
Pablo Armendariz
Managing Partner of Camino Innovation Spain
Managing Partner of Camino Innovation Spain. Economist and MBA – Deusto, Spain.
At Reckitt Benckiser, I worked in Spain, Chile, Colombia, and France, managing a category as European Marketing Manager. I also worked for Motorola Mobile Spain as Marketing and PR Director.
After a three-year entrepreneurial venture in the Contact Center market, I joined Caja Navarra for five years as Marketing & Innovation Director, incorporating into my work the search for the most innovative banking and social initiatives worldwide.
Over the last 10 years, I have carried out strategic consulting work focused on marketing and innovation, founding Camino Innovation Spain more than nine years ago.
Fernando Palacios Antón
Partner at Camino Innovation
More than 40 years of experience in Product Development, Market Research, and Marketing in multinational FMCG and Publishing companies.
He holds a degree in Chemical Engineering from the University of Valladolid and a PGD from IESE. He has worked in major firms such as Hearst, Hachette, Reckitt, Procter & Gamble, Eria, and Solvay & Cie.
He collaborates with Camino from “the freedom” of someone who has travelled every possible path in the media industry in Spain. An expert in managing multidisciplinary teams and achieving outstanding results by involving leading brands in joint ventures.
Carlos Pilarte
Partner at Camino Innovation
Industrial Engineer from the University of Navarra and MBA from the University of Southern California.
Leader of numerous R&D projects, both individually and in collaboration with other companies and institutions, optimizing results through grants, soft financing programs, tax incentives, and social security contribution deductions.
Francisco Javier Castillo
Collaborator at Camino Innovation
Clinical Psychologist (University of the Basque Country), Neuropsychologist specializing in Language (Pontifical University of Salamanca), Speech Therapist, and therapist for more than 20 years.
Creator of eLearning content and Expert Trainer in Personal Development.
Leticia Labrador
Collaborator at Camino Innovation
More than 30 years of experience in Art Direction.
She began her professional career in 1995 at Mark Line Ogilvy and, after four years, joined the creative team at Delvico Bates, working for brands such as Ford, Coronel Tapiocca, Disney, Línea Directa, Ballantine’s, Movistar, and Combe, among others.
Active collaborator with Camino Innovation, where she carries out research on brand communication positioning, creative graphic proposals, and prototype layout and design.
Carlos Medrano
Collaborator at Camino Innovation
Consultant specialized in business strategy and restructuring, Academic Director of the MBA at the Navarra Chamber of Commerce, professor at UPNA, and economic commentator for media such as Diario de Navarra, Onda Cero, and Navarra TV.
Fernando Avanzini Roldán
Business Innovation & Strategy Expert
With more than 20 years of experience in client management and consulting, Fernando Avanzini has worked with major national and international companies, including multinationals such as Sanitas, Eulen, Vodafone, Orange, Iberdrola, Santander, Repsol, and Sabadell.
Bilingual in English and Spanish, Fernando stands out for his ability to manage teams, suppliers, and partners, as well as for his expertise in designing and developing innovative business solutions.
As Managing Partner of Arenet, S.L. and Co-Founder of Equilaterum Solutions, S.L., he specializes in the production of high-quality eLearning content and technological solutions for HR processes. His experience in artificial intelligence applied to workplace environments and his passion for innovation enable him to deliver significant value in every project, always with a focus on effective communication and the professional growth of his team.
