Professionalizing the NPD Process
We transform challenges into growth opportunities.
In an increasingly competitive market—marked by rapid post-COVID-19 shifts in consumption habits and intense battles for market share—innovation is not just an advantage, it is a necessity.
CIDG sets a new standard for your R&D&I process management, enabling teams to:
- • Follow the highest international standards, benchmarking against industry leaders such as Nestlé, Unilever, and Procter & Gamble.
- Adopt a consumer-centered approach, from insight discovery through to project completion.
- Your Challenge, your team, and your solutions.
- Personalize the innovation process, ensuring alignment with your company’s strategy and needs.
- Promote cross-departmental collaboration, bringing all departments together around the innovation strategy.
- Accelerate development timelines, with a process ranging from 12 to 16 weeks for prototypes, compared to the industry standard of 12 to 24 months.
The platform is structured around five key stages:
This approach ensures not only the development of products and services that truly resonate with consumers, but also an internal cultural transformation toward greater agility and innovation focus.
Discovery
Feasibility
Review
Innovation
Development
Connecting Strategy with Execution
CIDG is more than a platform;
In an increasingly competitive market—marked by rapid post-COVID-19 shifts in consumption habits and intense battles for market share—innovation is not just an advantage, it is a necessity.
By integrating CIDG into your innovation strategy, Camino Innovation provides you with the key to unlocking your company’s true potential, ensuring that you are equipped to lead in a constantly evolving market.
This company has received aid co-financed at 40% by the European Regional Development Fund (ERDF) through the 2021–2027 Operational Program of Navarra.
