Expanding Your Brand with Confidence
We develop R&D&I processes together with your team, teaching and training them so that in the near future they will be able to develop their own processes with minimal support.
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We do this by relying on the CIDG platform (Camino Innovation Digital Global), which not only allows you to carry out the process, but also learn it so that you can develop it independently in the future.
Power Product Innovation
Fast and secure growth thanks to innovation at the heart of your business (core products).
At the core of your success, this solution focuses on the products and services that define your business.
This short-term growth strategy (4 months) minimizes risk, maximizes profits, and protects your brand—differentiating itself from traditional continuous improvement through a focus on pure innovation.
- Accelerated growth with lower risk.
- Innovation that redefines your brand.
- Processes tailored to your unique needs.
Results: A direct path toward increasing sales and margins, strengthening brand value, and ensuring safe innovation. Start where it matters most—the heart of your business.
Brand Extension Innovation
Optimization of brand extensions to grow in new segments/markets.
This solution leverages the value and presence of your brand in the minds of consumers to explore new markets. In the medium term, this approach introduces calculated risk, but opens the door to opportunities in saturated segments—always aligned with your strategic pillars and deep consumer understanding.
- Logical growth in saturated markets.
- Increased strength of your brand.
Results: A strategic path to expansion, with manageable risks and increased brand power.
Blue Oceans
Long-term disruptive innovation; identifying new technologies, categories, markets, and opportunities through the Blue Ocean search process.
When differentiation turns into a price war, this solution seeks blue oceans where your brand can lead without competition. This approach uncovers unique markets and value propositions, distancing you from commoditization and anticipating future consumer needs with a global perspective.
- Escape from highly competitive markets.
- Long-term vision for sustainable market development.
Results: The boldest route toward innovation, with significant long-term rewards and true market transformation.