Managing Partner of Camino Innovation South Africa. I have 25 years of experience in marketing and innovation. For Reckitt Benckiser I worked both in Africa and in Europe. As a European Marketing Category Manager based in Paris, I led the development and implementation of all aspects of the marketing mix. For Massmart, I held the position of General Director of Marketing. More than 13 years ago, I founded Antarctica, the origin of Camino Innovation, developing innovation processes for some of the world’s leading brands. Specialist in innovation processes, direct and motivate teams to deliver revolutionary innovation.
We are a team with a global vision, high experience and focused on results.
Your partners in innovation
Sean Fourie,
Partner of Camino Innovation South Africa
25 years of experience in Marketing and Innovation
25 years of experience in Marketing and Innovation
Managing Partner Camino Innovation Spain. Economist and Master in Business Administration – Deusto Spain.
For Reckitt Benckiser I worked in Spain, Chile, Colombia and France. Taking a category as European Marketing Manager. I worked for Motorola Móviles España as Director of Marketing and PR. After the development of a three-year business venture in the Contact Center market, I joined Caja Navarra – for 5 years – as Director of Marketing and Innovation. Incorporating into my work the search for the most innovative banking and social initiatives worldwide. During the last 8 years I have developed strategic consulting focused on marketing and innovation. Founding Camino Innovation Spain more than 3 years ago.
Pablo Armendariz,
Managing Partner of Camino Innovation Spain
Pablo Armendariz,
Managing Partner of Camino Innovation Spain
25 years of experience in Marketing and Innovation
Managing Partner Camino Innovation Spain. Economist and Master in Business Administration – Deusto Spain.
For Reckitt Benckiser I worked in Spain, Chile, Colombia and France. Taking a category as European Marketing Manager. I worked for Motorola Móviles España as Director of Marketing and PR. After the development of a three-year business venture in the Contact Center market, I joined Caja Navarra – for 5 years – as Director of Marketing and Innovation. Incorporating into my work the search for the most innovative banking and social initiatives worldwide. During the last 8 years I have developed strategic consulting focused on marketing and innovation. Founding Camino Innovation Spain more than 3 years ago.
Wide experience
Camino Innovation is an international brand consultancy with more than 13 years of experience.
Focused Innovation
Obtaining solutions only makes sense under your strategic pillar and always focused on results.
Teamwork
Your teams have the knowledge, develop and possess their ideas, creating the will and traction required to implement.
Short-term results
We reduce development times to 8-12 weeks, and our level of success is above 35% compared to the market average with 14%.