Team - Camino Innovation

Managing Partner of Camino Innovation South Africa. I have 25 years of experience in marketing and innovation. For Reckitt Benckiser I worked both in Africa and in Europe. As a European Marketing Category Manager based in Paris, I led the development and implementation of all aspects of the marketing mix. For Massmart, I held the position of General Director of Marketing. More than 13 years ago, I founded Antarctica, the origin of Camino Innovation, developing innovation processes for some of the world’s leading brands. Specialist in innovation processes, direct and motivate teams to deliver revolutionary innovation.

Managing Partner Camino Innovation Spain. Economist and Master in Business Administration – Deusto Spain.
For Reckitt Benckiser I worked in Spain, Chile, Colombia and France. Taking a category as European Marketing Manager. I worked for Motorola Móviles España as Director of Marketing and PR. After the development of a three-year business venture in the Contact Center market, I joined Caja Navarra – for 5 years – as Director of Marketing and Innovation. Incorporating into my work the search for the most innovative banking and social initiatives worldwide. During the last 8 years I have developed strategic consulting focused on marketing and innovation. Founding Camino Innovation Spain more than 3 years ago.

Expert in brand activation and sales promotion, in areas of customer experience and commercial networks.
CEO of Next and Commercial Excellence and Managing Partner of Grupo Unimente, since 2004.
His career starts at Johnson Wax, where after 4 years of commercial career, he heads the Trade Marketing department, founding partner of the agency Mark Line Ogilvy.
More than 30 years developing plans, programs and campaigns for major multinational brands such as Ford, Santander, Telefonica, Porsche, Disney, Jaguar, BP, Honda, Berlys, Thomson Reuters .. Among other smaller, not less important.

In countries like USA, Mexico, Brazil, India, UK and Spain. Leading New Products Development teams in the USA for Reckitt Benckiser. Performing General Management positions during the last 15 years, in sectors such as Automotive -Maier-, Industrial Equipment- Kider- and Manufacturing and commercialization of Mesa glass- Vicrila- Specialist in team leadership in areas of Mkt and Vtas.

Wide experience
Camino Innovation is an international brand consultancy with more than 13 years of experience.
Focused Innovation
Obtaining solutions only makes sense under your strategic pillar and always focused on results.
Teamwork
Your teams have the knowledge, develop and possess their ideas, creating the will and traction required to implement.
Short-term results
We reduce development times to 8-12 weeks, and our level of success is above 35% compared to the market average with 14%.

We are a team with a global vision, high experience and focused on results.

Your partners in innovation

Sean Fourie,

Partner of Camino Innovation South Africa

25 years of experience in Marketing and Innovation

25 years of experience in Marketing and Innovation

Pablo Armendariz,

Managing Partner of Camino Innovation Spain

Pablo Armendariz,

Managing Partner of Camino Innovation Spain

25 years of experience in Marketing and Innovation

J. Ricardo Fernandez,

CEO of Próxima and Excelencia Comercial

Managing Partner of Grupo Unimente since 2004

30 years of experience; commercial areas and Mkt in Multinational

Jesús Ayarza,

Partner of Camino Innovation

Wide experience

Focused Innovation

Teamwork

Short-term results