New Markets

The innovation that allows you to carry out line extensions in the markets where your brand has capacity, relevant value in the minds of your consumers.

These processes offer growth in sales and margins over the medium term, with a bit more risk when facing markets with different insights in your consumers or customers.

Innovation in new markets requires an extreme alignment with your strategic pillars and must be carried out sincerely and under the deep knowledge – insights – of your consumers and customers.


The most viable way to increase the power of your brand.
The most logical way to grow in saturated markets / segments.
On the Camino with a manageable level of risk within your capabilities.