If your market is so saturated that the differentiation at this time is a mere question of price or costs, you need the disruptive innovation to find the possible Blue Oceans of your brand.
These processes allow the team to find markets or value propositions that would allow you to move away from the commoditization of your market.
Disruptive innovation requires, above all, a completely different look at the solution of our problems in our current markets, a look beyond our markets and the current needs of our consumers. That is why we will face alternative, complementary industries, purchasing centers, new marketing channels … and we will do everything with a global, global vision. Bringing to your process the best global solutions to a similar problem.